Vikings collect two CIM Awards

Vikings collect two CIM Awards

13th November 2017

Widnes Vikings collected two prestigious awards at the Chartered Institute of Marketing Northern Awards last week.

The Club received both the Best Digital Campaign and Best Integrated Campaign accolades for the Vikings’ ‘Beat the Scrum’ campaign with NHS Halton CCG. The month-long campaign saw the Vikings players feature in a series of creative videos, aimed at educating the public on how to make the right NHS choices when they suffer illnesses or injuries.

The CIM Northern Awards, which took place at the Monastery in Manchester, celebrated the creativity and success of the marketing industry across the North of England, including the Isle of Man.

The campaign achieved huge awareness – receiving 100,000 video views on social media, with a total view time of almost seventeen days. It also featured in a host of local and national media, including features in The Mirror, Sky Sports and BBC News. It coincided with a reduction in A&E usage and an increased uptake of Halton’s Urgent Care services, which provide a quicker and more cost-effective alternative to A&E for conditions that require urgent attention but aren’t serious or life-threatening.

The Beat The Scrum campaign was also featured in the Best Use of Creative and Best Public Sector Campaign categories at the event. This success follows the Club recently being shortlisted at the Chartered Institute of PR North West Awards, in the Best Healthcare Campaign category.

John Hughes, Director of Communications and Digital Engagement at Widnes Vikings, says, “It was a real honour to have this campaign recognised by the Chartered Institute of Marketing for its creativity and results. We are incredibly proud of the positive feedback it received and the impact it made on local health services.

“On behalf of Widnes Vikings, I’d like to thank NHS Halton CCG for giving us the opportunity to deliver this project and all of the supporters who backed it. I’d also like to thank Widnes Vikings’ players, who were fantastic ambassadors for the campaign and helped to make it such a success.”

James Rule, CEO of Widnes Vikings, says: “This campaign represents the creativity and innovation that Widnes Vikings can deliver to its partners. As a Club, we can be proud of the difference that it made and to see our work featured alongside some of fantastic brands at this event. The campaign has given us a brilliant platform to develop exciting new partnerships. I would like to thank everyone who supported it.”

Sarah Penney, Marketing Lecturer at Manchester Metropolitan University, who judged the Digital category, said “This was a really well scoped and effective campaign and with the rise of video content, it’s great to see it used in an innovative way to deliver important information.” 

Peter Andrews, Marketing Lecturer at University of Hull, who judged the Integrated Campaign category, added “The entry should be praised in the way that it delivered consistency across the campaign in a creative, engaging format.”

Vikings collect two CIM Awards