NHS Campaign Praised

NHS Campaign Praised widnesvikings.co.uk

20th June 2017

Widnes Vikings' campaign to raise awareness of how to make the right choices when accessing NHS services has been praised for its impact, receiving a prestigious healthcare accolade and national attention.

The Vikings teamed up with NHS Halton Clinical Commissioning Group to create a unique series of videos that creatively educate people on how to best use the NHS. By helping people know how to select the services that are appropriate to their need, the campaign aims to relieve pressures faced by vital NHS services, such as Accident and Emergency departments.

The series has had a remarkable response - receiving more than 80,000 views in just two weeks, gaining coverage in regional and national media, and even being given an impressive healthcare sector honour.

The campaign sees the Vikings squad take part in around 20 short features. These include members of the Vikings squad in Whiston Hospital’s A&E department encouraging viewers to ‘beat the scrum at A&E’, as well as Vikings Head Coach, Denis Betts, giving his players a team talk on the ‘playing formation’ of the Halton’s NHS services.

The campaign is being showcased on BBC North West Tonight this evening (20th June, 6.30pm) and will also feature on Sky Sports On Demand in the coming days. It has also featured in a host of local radio and newspapers.

With such interest, it has grabbed the attention of the healthcare sector, featuring in prestigious sector publications such as Pulse Magazine, a national publication for GP's. It has also been given the 'Pick of the Week' accolade by the  Academy of Fabulous NHS Stuff, a website that celebrates the best of NHS innovation. The Vikings and Halton CCG have been invited to the awards ceremony at the o2 Arena, London, in November.

The campaign will come to a conclusion at Thursday's  Betfred Super League game against Leigh Centurions. NHS workers from across local health services will be helping to kick off the big game, by carrying the official match day flags. They will also take part in a half time lap of honour.

Dave Sweeney, Interim CEO of NHS Halton CCG, says:  "NHS Halton CCG are delighted with this campaign. We have never had such engagement with our messages or been able to reach so many people as we have with this project. By tapping into Halton's passion for rugby league, and making our messages relevant and interesting, the Vikings have delivered a fantastic campaign with a vital purpose."

He continues, "We're looking forward to celebrating this campaign and the work of the NHS at Thursday's big game against Leigh Centurions. This is a fantastic gesture by the Vikings to give back to the NHS workers who give so much to their local community."

James Rule, CEO of Widnes Vikings, says: "The Vikings are very proud of this campaign and the impact that it has had. This is just one example of the uniquely creative approach that we take at the Vikings and the impact that we can make locally."

"We're delighted that colleagues from across local NHS services will be taking centre stage at Thursday's game as our flag bearers, celebrating our partnership and the culmination of this campaign. I am sure they will be given the heroes reception that they deserve from all corners of our stadium."

The video series has been sponsored by Renova Developments, the Landlord of Widnes Urgent Care Centre.

Renova General Manager, Ian Willett, says: “As a Strategic Estates Management partner for Halton CCG, a Primary Healthcare Developer under the LIFT initiative, and Landlord of Widnes Urgent Care Centre, Renova Developments is proud to support this campaign. The Widnes Urgent Care Centre provides an excellent facility to the Widnes and wider Halton community, its development has been a remarkable success in delivering a system of health care that meets both the local health community needs, and the wider strategic aims of Community Health Partnerships and the NHS.

Using the brand and reach of Widnes Vikings, the videos have been particularly useful in promoting the Widnes Urgent Care Centre services to Widnes Vikings' supporters, whom makeup a significant proportion of the local population. This serves to maximise awareness of the facilities available.”

NHS Campaign Praised widnesvikings.co.uk