Widnes Vikings, in association with club partner Rinnai UK, have launched ‘One Club, My Vikings’. This unique initiative for 2017, showcases the stories of participants whose lives have been changed through accessing some the Club's award-winning community projects.
Widnes Vikings are proud to deliver one of the most ambitious community programmes in UK sport. The Club, along with its charitable arm, the Vikings Sports Foundation, were recognised for this with the prestigious Foundation of the Year Award at the 2016 Super League Man of Steel Awards. It also became the first professional sports team to ever be honoured at the 3rd Sector Care Awards and the National Dementia Care Awards, two of the highest profile social care accolades.
‘One Club My Vikings’ will showcase the stories of 11 participants across the next year, delivering one each month across the club’s website, social media, and match day programmes. From Lola story participating in ‘Game Changer’ - a programme that promotes healthy lifestyles in local schools - through to Margaret and Denis who attend ‘Golden Generation’ every week, the programme celebrates the impact the Vikings have on local people.
To celebrate the launch of the project, the first 7 participants of the campaign, Lola, Elizabeth, Joe, Will, Nick, Margaret, and Denis were invited to take their places in the club’s official team photograph, lining up amongst the club’s first team stars.
Richard Munson, Community Director of Widnes Vikings, says: "Putting our local people and community programme at the heart of the Club's official photograph makes a clear statement about the vision and values of Widnes Vikings. We are proud to deliver over 40 projects in Halton and the surrounding area which make a real difference to local people. We wanted to celebrate our recent achievements, and importantly the people who have been part of them, in this unique campaign. I am grateful for the support of Rinnai UK in helping us to bring this initiative from concept to reality’
Chris Goggin, Associate Director of Rinnai UK, says: “Rinnai is a global organisation that embraces community initiatives in all our international regions, promoting inclusiveness and acting with humility towards all stakeholders. Widnes Vikings and the One Club My Vikings initiative clearly encapsulates and enhances our own values. A further indication of the excellent partnership potential that exists between our historic yet future focussed organisations. It gives us great pleasure to support this initiative and help an award winning team with their relentless remit towards the betterment of our local community”
Widnes Vikings community programme is underpinned by a number of innovative collaborations with partners who share its vision for the role a professional club can have in society. This includes a groundbreaking health partnership with NHS Halton CCG and the Improving ME Vanguard, who commission the Vikings to deliver a host of innovative health and community projects. The Club also has developed Britain's most far-reaching sports and social care partnership with the national social care charity Community Integrated Care. The Vikings have a belief that the power of sport can change lives for the better.
For more information on ‘One Club My Vikings’ or any other community programmes run by the Vikings please contact Richard Munson or firstname.lastname@example.org.