MadAbout Media visit Glenwood

MadAbout Media visit Glenwood

21st December 2016

Widnes Vikings 2017 Main Sponsors, Madabout Media, made a visit to Community Integrated Care’s Glenwood Care Home, following their donation of sponsorship of the 2017 junior shirt to the charity.

In September, Madaout Media announced that they would be financing and donating sponsorship of the kids kits to local charities Community Integrated Care and Cathie Stankevitch Foundation to help raise awareness of their work.  

Following this kind gesture, Andy Edwards and Phil Goulding from the company spent Tuesday afternoon at the home so they could see first-hand the brilliant work conducted by the charity. They also had the opportunity to visit a special Vikings themed room at the home, which was officially opened by Alex Gerrard back in June. The pair surprised the team by giving them both home and away junior kits, which will take pride of place in the home.

Glenwood is home to eight people who have complex learning disabilities and also offers short-term respite support to five people. People supported at the home have benefitted from Community Integrated Care’s pioneering partnership with Widnes Vikings, enjoying weekly accessible sports classes with the Vikings community team, special match day experiences and visits from their heroes. The home was recently shortlisted for a prestigious national Specialist Care Award, recognising its work with the club.  

Widnes Vikings are one of greatest passions of people supported at the home, so when the service enjoyed a major refurbishment this year the charity developed a stunning Vikings themed room for them. This room brings to life the proud history of the Club, with pictures and collages on the walls of Widnes legends throughout the years. It also includes a host of Vikings memorabilia, including a signed shirt donated by the team. The room was developed with the support of Widnes Vikings, the Widnes RL Museum, and the Liverpool Echo and Weekly News, who all generously donated photographs from their archives.

Andy Edwards, Founder of MadAbout Media, says: "I think the Vikings Room is brilliant. I'm quite jealous of the wall in here actually, it shows Widnes through the years and I actually wish we had a design as good as this one in our Corporate Box at the stadium!" he said.

"What Community Integrated Care and Widnes Vikings have developed together is fantastic. Getting the chance to come down, see the room and learn how the partnership has benefitted a number of people has been great.”

"The work that Community Integrated Care do, and in particular their work in dementia care, was one of the reasons we selected them to go on the back of the junior shirts for 2017. We are very proud to support them."

Karen Hayes, Registered Home Manager at Glenwood Care Home, says: “Community Integrated Care’s partnership with Widnes Vikings is very special and has given the people we support some unforgettable experiences," she said.

"We were absolutely thrilled when Madabout Media chose to celebrate this by donating sponsorship of the new Vikings junior kits to our charity. This has helped raise awareness of our work, encouraging more fans to support us or find out how they can benefit from the services that we deliver.

"We invited Andy to Glenwood, so we could thank him for his kindness and let him see the impact of our work with the club first-hand. It was brilliant to have him spend some time with the people we support and our colleagues. We were really impressed by his genuine passion for supporting his local community through Mad About Media’s sponsorship of the club. On behalf of everyone at Community Integrated Care, I’d like to say a big thank you to Andy and his team for this wonderful gesture.” 

MadAbout Media visit Glenwood