MadAbout Media donate shirt space to charities

MadAbout Media donate shirt space to charities widnesvikings.co.uk
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11th November 2016

MadAbout Media founder Andrew Edwards has spoken about his delight at being able to raise the profile of two well known local charities after aligning his 'Play Casino Games' and 'MadAbout Slots' brands with the club for the 2017 season.

The new Vikings 2017 home kit was released earlier this week, gaining a hugely positive response from fans through its resemblance to that worn in 1989 when the Club became World Club Champions at Old Trafford after seeing off Canberra Raiders.

Both brands feature on the main playing shirt and adult replicas, with 'MadAbout Slots' featuring on the rear and 'Play Casino Games' taking the coveted main front of shirt sponsor position. As opposed to these sponsor positions being vacant on the children kits, MadAbout Media financed and donated the positions to the Cathie Stankevitch Foundation and Community Integrated Care to support them with local brand awareness. 

Speaking this week off the back of the kit reveal, Andrew spoke of his delight at being able to work in partnership with the Vikings and be the Club's main shirt sponsor for 2017.

"I'm excited at our brands being involved on the club's shirts for next year and I'm equally pleased to be able to support two local charities in the process. Partnering with Widnes Vikings really was a no-brainer after seeing the work that the club was doing on and off the pitch ,"

"It's good for us being a Widnes company and as someone who grew up in the town to get involved. We initially partnered with the club around advertising within the stadium, but after seeing the club's performances last season which led to their best ever Super League finish of 7th, it felt like a natural progression for us to become the main shirt sponsor. I'm really looking forward to what will be a really successful 2017 season'.

Commenting on the association with the Cathie Stankevitch Foundation and Community Integrated Care, Andrew said, "Widnes Vikings are a community driven club and getting these two charities involved felt like a natural fit," he said.

"When we sat down to discuss this with Richard Munson, we spoke a lot about who we wanted to have on the shirt that would match the community values the club was displaying. 

"In terms of the Cathie Stankevitch Foundation, it is a local charity which aims to support local children, and the fact John was an ex-player and coach at Widnes Vikings, it ties in nicely for the junior shirts.

"With Community Integrated Care, we have witnessed first-hand the brilliant work that they do with the Vikings on the dementia cafes and accessible sport sessions. The videos that have produced capture what the club is about'.

Widnes Vikings 2017 Home Kit is now on sale is now on sale at the Vikings Superstore located within Tesco, Widnes.

Adult Shirts remain priced at £43.19 for Members (RRP £47.99)

Junior Shirts also remain priced at £34.19 (RRP £37.99).

Viking Superstore Opening Hours:

Monday: 9am – 5pm

Tuesday: 11am - 7pm

Wednesday: 11am - 7pm

Thursday: 11am - 7pm 

Friday: 11am - 7pm 

Saturday: 9am - 5pm

Sunday: 11am - 5pm

MadAbout Media donate shirt space to charities widnesvikings.co.uk